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Halk Insurance, the forerunner of Yapı
Kredi Insurance, was founded in 1943. The company remained relatively
small until 1972, when Yapı Kredi Bank, a member of the Doğuş Group,
bought a 75 per cent share of the company. In the early 1980s, Çukurova
Group acquired Yapı Kredi Bank and, through that acquisition, took
over Halk Insurance. On 19 October 1994, Halk Insurance was floated
on the Istanbul Stock Exchange and in 2000 was renamed Yapı Kredi
Insurance. Today, 33.69% of the company is publicly owned and traded.
Yapı
Kredi Yaşam Sigorta A.Ş. (Yapı Kredi Life Insurance), a wholly-owned
subsidiary of Yapı Kredi Insurance, was founded in 1990 to assume
Yapı Kredi Insurance’s health and life insurance operations from
then onwards.
This transfer of operations became necessary because of new legislation
requiring the separation of health and life insurance operations
from other insurance areas.
2000 was a year of changes as Yapı Kredi Insurance
prepared for structural reorganisation necessitated by forthcoming
legislation. The Individual Retirement Bill, which parliamentary
sub-commissions
were discussing in late 2000, contained a clause stipulating that
life-onlyinsurance companies, and no other companies, could set
up individual retirement funds. To ensure our Group could meet this
requirement and offer individual retirement pensions, Yapı Kredi
Life Insurance ceded its health branch operations to Yapı Kredi Insurance.
Yapı Kredi Insurance ensured it maintained Yapı Kredi Life Insurance’s
high quality of service in the health branch by completing its preparations
in 2000. This exchange went into effect on 1 January 2001, thereby
allowing Yapı Kredi Life Insurance to offer individual retirement
pensions under the terms of the legislation.
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Yapı Kredi Insurance today...
- Operates in the non-life areas
of accident, fire, transportation, engineering, agriculture and health
- Building
from a base of sound management, has steadily increased its market
share and now takes a seven per cent share of this highly competitive
sector of 50 companies
- Is widely recognized and respected for its
leading role in the sector, a role earned though its willingness to
face and initiate
change with
foresight and courage.
Among Yapı Kredi Insurance’s pioneering firsts
and innovations designed to improve consumer satisfaction are...
- The introduction
of combined home-automobile insurance policies
- Offering customers
a range of policy exemptions to tailor their policies to their requirements
and minimize premium rates – a
move our competitors
have since followed
- The establishment of a separate marketing
organization with the aim of increasing policy sales through Yapı Kredi
Bank
branches, thereby
supplementing
our sales agency network with the Bank network
- Promoting uniform
standards of operation and service through supplying its network of
agents with computing hardware,
software and technical
support free of charge.
From its General Directorate in
Istanbul, Yapı Kredi Insurance operates District Directorates in Adana,
Ankara, Bursa,
Izmir and Antalya
and Customer Service Offices in the Kadıköy and Bakırköy
boroughs of Istanbul.
It offers
a wide range of insurance products to its customers nationwide
though its network of agencies and through Yapı Kredi
Bank branches.
From the day of its establishment, Yapı Kredi Insurance
has maintained its corporate integrity by holding firm
to its
principles. Consequently,
it has succeeded within a highly competitive market
through its ability to absorb and adapt to market and legislative
changes.
2nd Most Admired Company of 2007: Yapı Kredi Insurance
"Turkey's Most Admired Companies" research, organized annually by Turkey's one of the most respected business magazines Capital, has been completed. Companies' management policies, investments on employees and their success on reflecting the responsibilities taken on as a brand to their services have been the determinatives in this research's ranking.
In this prestigious research, in which business world self-evaluates itself and can be named as a "corporate view", Yapı Kredi Insurance is selected as the 2nd
Most Admired Company in insurance sector.
According to the participator profile, the rate of high-level executives has been 22,3%. When we go into the high level executive positions we see 9,3% of them are general managers, 6,4% are assistant general managers, 2,8% are members of executive board, 2,4% are president and vice president, 1,4% are associates and owners.
What makes this research significant for us is, evaluation has been made by the high-level executives of insurance sector and it is remarkably important since it also reflects the status of Yapı Kredi Insurance among the sector.
As Yapı Kredi Insurance, trying to give our customers the newest products and best service for over 50 years, we thank everybody who participated in this significant study.
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